Design Production, Video Production, Content Manager
Juxt created a first-of-its-kind, 60-square-foot digital touch experience that delivered a feast for the senses, allowing consumers to explore videos, photos and custom content through a larger-than-life interactive surface. It was crafted to tell three key brand stories, each centered on a different aspect of the Prius.
The Toyota iWall was a monster of a project. I was involved in this project in from Concept to Completion, it felt like almost a year of gathering content, sizing and resizing, compressing videos, and random design tasks. Literally about a hundred pieces of content, from videos, to photos, it was crucial the project be kept organized.
The end product was all worth it, seeing people engage in the content and enjoy its interactivity, while learning about the brand. The Toyota iWall debuted at the 2011 North American International Auto Show in Detroit as the largest digital multi-touch installation ever seen.