The client leadership asked us to help them define their brand and bring it to life in the digital space and beyond. With the target audience being fashionable, tech-saavy, twenty-somethings, style was a huge factor in the brand and in our creative strategy. Using video and digital media on the web, in social media, and on mobile, Juxt helped Swagg break through and effectively present its brand to the world.
My role in this project was to help with design production where needed, and reformat the homepage for the iPad. I enjoyed concepting for this project because it took place at the inception of user-based social media and foursquare just came out. The creative possibilities were endless.